Semrush

What it does

A broad marketing platform for keyword research, competitive visibility, and site optimization. Teams bringing several search workflows into one platform. Start by testing a representative project and checking whether the workflow, limits, and exports fit your needs.

Who it’s for

Teams bringing several search workflows into one platform.

Useful capabilities

• Competitive research
• Keyword tracking
• Site auditing
• Reporting

Pricing & access

Paid plans and optional toolkits; confirm current inclusions with the vendor. Pricing, allowances, and product capabilities can change. Confirm the current terms on the vendor’s website.

Things to keep in mind

• Separate toolkits can change the total cost.
• Plan limits need to match your project count.

Research notes

This listing is a product overview based on published information. It does not imply a hands-on benchmark or a customer star rating.

Official product source · Updated Sep 12, 2026