Paid
Ahrefs
Explore backlinks, discover keywords, and investigate the search strategies behind competing websites.
Backlink analysis tools
Research referring domains, analyze competitors, and investigate link opportunities.
How to choose
Different crawlers discover different links. Inspect relevance, referral potential, and the linking page itself before relying on a proprietary authority score. Use more than one source for a consequential decision.
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Freemium
Linkuo
The same media outlet can cost very different amounts depending on which link marketplace you buy it from. Linkuo puts those prices side by side, lets you check many domains in bulk and includes a free SERP comparison tool for link-building research. Built for SEO freelancers and agencies working in six languages.
Paid
Majestic
A dedicated backlink research platform for exploring linking websites and their relationships.
Paid
Moz Pro
An SEO suite for exploring keywords, researching links, and monitoring website visibility.
DIYSEOHub is our own tool and appears first in the featured sort. Technical scores measure the tool’s website, not the software. Read our disclosure.