Your next SEO win starts here.Explore the free toolkit
START WITH WHAT YOU HAVE

Good tools. Smaller budget.

Free tools and useful free tiers for your SEO workflow. Freemium tools have limits; check each product’s notes before you begin.

Free

DIYSEOHub

A clearer picture of your technical SEO. Crawl your site, find issues, and work through the fixes.

★ Featured · Our own tool
90/100 technical score
Free

Google Trends

Explore relative search interest, seasonality, and the language people use around a topic.

79/100 technical score
Freemium

IndieTool

IndieTool is a launchpad and directory for indie founders with 40+ free tools, including free SEO and launch tools, plus 1,500+ indie startups and SaaS products.

91/100 technical score
Freemium

Linkuo

The same media outlet can cost very different amounts depending on which link marketplace you buy it from. Linkuo puts those prices side by side, lets you check many domains in bulk and includes a free SERP comparison tool for link-building research. Built for SEO freelancers and agencies working in six languages.

96/100 technical score
Freemium

Rank Math

A WordPress SEO plugin for managing search metadata, sitemaps, and structured data.

79/100 technical score
Freemium

SEOClusterizer

SEOClusterizer helps SEO teams group large keyword sets into page-level topics using SERP-based keyword clustering and search-intent analysis.

97/100 technical score
Freemium

WebPageTest

Investigate loading behavior with configurable performance tests and detailed page waterfalls.

89/100 technical score
DIYSEOHub is our own tool and appears first in the featured sort. Technical scores measure the tool’s website, not the software. Read our disclosure.