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Search Console

Search Console adds weekly and monthly performance views

A dated briefing on chart aggregation and why it helps when daily traffic is noisy.

What was announced

Google announced weekly and monthly chart views for Search Console’s Performance reports. The controls change the time aggregation so a longer-term trend is easier to inspect.

Why it matters for reporting

Our interpretation: use a broader view when discussing direction, then inspect daily data when investigating a specific incident. Avoid treating ordinary weekday differences as evidence that a change to your site worked.

Check your exports

Google also noted changes to export structure associated with the selected granularity. If you import reports into another tool, inspect the headers and date grouping before comparing the new file with an older export. This briefing preserves the original announcement date.

PUT IT INTO PRACTICE

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