What Google announced
Google announced worldwide availability of platform properties in Search Console, alongside a guide to analyzing social and video content. The announcement covers search performance for content on supported services including Instagram, TikTok, X, and YouTube.
What to do with the information
Our interpretation: keep each property’s audience and content format in view when comparing performance. A video channel and a website can answer different needs even when they target a similar topic.
Follow the setup guidance
Use the official setup and performance guide to check access and reporting scope. Treat the publication date below as the date of the announcement, and verify current product behavior in Search Console before changing your reporting workflow.