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Search reporting

Search Console brings Insights into its main reporting experience

A source briefing on using a simpler overview as the start of an investigation.

The official announcement

Google announced a new Search Console Insights report within Search Console. Its overview is intended to make search performance and changes easier to understand.

Make an overview useful

Our interpretation: use a summary to choose the next question, then investigate the relevant page or query in the detailed performance report. Write down the date range and the comparison period before discussing a change.

Keep context with the numbers

A growing page may reflect seasonality, demand, or a release. An overview helps you spot the movement; your next step is to investigate its context. Read Google’s original announcement for the published feature details. This is a revisited source briefing, not breaking news.

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