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Google introduces dedicated generative AI performance reports

A source briefing on the reporting announced in June and its August availability update.

The announcement and its update

Google announced dedicated generative AI performance reports for Search Console in June 2026. An August 31 note on the announcement says the insights have rolled out worldwide.

What the source describes

The announcement describes views into impressions, pages, countries, devices where applicable, and dates for generative AI features in Search and Discover. Read the linked documentation for the exact definitions and current scope.

Keep measurement tied to outcomes

Our interpretation: use visibility reports to understand where your content appears, then combine that context with the outcomes you can actually measure. Impressions alone do not establish revenue or customer satisfaction. Preserve the report’s date range and definitions in any comparison.

PUT IT INTO PRACTICE

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